The channel broadcasts programs and original content aimed at Hispanic and Latino American audiences in the United States and worldwide, consisting of telenovelas, sports, reality television, news programming, and films — either imported or Spanish-dubbed.
In addition, Telemundo operates NBC Universo, a separate channel directed towards young Hispanic audiences; Telemundo Digital Media, which distributes original programming content across mass media, the Telemundo and NBC Universo websites; Puerto Rico telestation WKAQ-TV; and international distribution arm Telemundo Internacional.
These stations joined KVEA (channel 52) in Los Angeles, run by its general manager and part-owner Joe Wallach, in 1985.
The following year, KVEA's part-owner, Reliance Group Holdings, acquired the Telemundo brand when it purchased John Blair & Co., which also owned WSCV (channel 51) in Fort Lauderdale–Miami-West Palm Beach in addition to WKAQ-TV. In 1987, Reliance Capital Group executives Saul Steinberg and Henry Silverman merged all these stations into the Telemundo Group.
Housed at Raleigh Studios in Hollywood, the network began daily production of three shows on the lot that year: La Hora Lunática ("The Crazy Hour"), a daytime talk-variety show hosted by Los Angeles radio personality Humberto Luna, comedians Mario Ramírez Reyes "El Comodín" and Hugo Armando, and producer Jackie Torres; El y Ella ("He and She"), a daily talk show focusing on gender-related issues that was created and produced by Gigi Graciette, who co-hosted the program with Antonio Farré; and Dando y Dando ("Giving and Giving"), an audience and viewer participation game show hosted by Rafael Sigler.
Helmed by yet another management team under the leadership of former CBS entertainment president Peter Tortorici as president and CEO and Nely Galán as president of entertainment, Telemundo explored avenues to attract the bilingual market.
Between 19, Telemundo acquired or affiliated with television stations in Texas (KFWD channel 52, in Dallas–Fort Worth, now a Mundo Max affiliate), New Mexico (KTEL-CD channel 47, in Albuquerque), Arizona (KHRR channel 40, in Tucson) and Washington, D. Jerrold Perenchio's purchase of the network from Hallmark Cards that Univision would increase its reliance on programming from Televisa and Venevision to levels that resulted in him concluding that there would be fewer opportunities for the addition of local programs on Univision's stations, and was subsequently joined by four other Univision executives – to head the network.
The following year in 1993, Telemundo underwent an extensive rebranding, introducing the signature framed "T" letter logo (which has been used by the network since that point in various design elements), and a promotional campaign using the slogan "Arriba, Telemundo, Arriba" ("Upwards, Telemundo, Upwards").
) is an American Spanish-language terrestrial television network owned by Comcast through the NBCUniversal division NBCUniversal Telemundo Enterprises.
It is the second largest provider of Spanish-language content nationwide behind American competitor Univision, with programming syndicated worldwide to more than 100 countries in over 35 languages.